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Guest Speaker for World of English Course (2)
Posted by webmaster
Fri, June 18, 2010 (18:53)

The guest speaker for “The World of English” on May 31 was Ms. Yuki Inoue (井上有紀)from the graduating Class of 2005. Ms. Inoue specializes in Social Entrepreneurship/ Social Innovation, and is currently a visiting senior researcher at Keio University, as well as an independent consultant for various NPOs/NGOs and corporations. She shared the following comments with us after her lecture. (Marsha Krakower)

   — Have you ever thought of changing the world?」


 本講義では、Social Entrepreneur(社会起業家)と呼ばれる、既存の枠にとらわれない新しい方法で、社会問題の解決をめざし、挑戦し続けている人々を紹介しました。

このような分析と実践をくりかえしながら、問題を解決する【変化の法則(Theory of Change)】を作り出し、社会にインパクトを出すのが、社会起業家と呼ばれる人々の“世界の変え方”です。

 授業では、Teach for America, Big Issue, The Body Shop, Grameen Bank, APOPO, Room to Readなど、世界各国の事例を紹介しました。起業家の素顔や、立ち上げの物語を伝えることで、学生たちにも身近に感じてもらえたようです。

1) 最近、気になる事(社会問題と言われていることでも、個人的に気になることでもよい。)


・突拍子もない、と思う”組み合わせ”が、APOPO(地雷除去×ネズミ)のような、social innovationを起こす火種となる。



Social Change Starts Here.

 決して大それたことではなく、今、私たちはすでに、世界を作っています。たとえば、人の話に“うなずく”、今日はどのカフェに入ろうかと考えて、選択する。このような毎日の行動は、“投票行為(voting)”と捉えることができます。よくないと思うのに、見ない振りをし、問題を放置するのは、自分が引き起こした・加担したといえるかもしれません。いいと思うものにYes. 、嫌だと思う物にNo. を、表明し続けることが、自分や友人の素晴らしい能力を引き出したり、企業の行動や商品を変化させることにつながり、世界は形作られていく。


井上有紀 Yuki Inoue

Guest Speaker for World of English Course
Posted by webmaster
Sat, May 22, 2010 (6:16)

Ms. Reiko Totsuka, 2002 graduate of the Department of English Language and Literature, gave a lecture entitled “What is Public Relations” to 1st year students enrolled in the course “World of English” on May 17, 2010.

Ms. Totsuka first defined Public Relations (PR) and discussed the various “publics” and the tools used to communicate. She then introduced five PR projects she has worked on, explaining the strategies and tactics along with the PR tools used in each case. In her concluding remarks, Ms. Totsuka emphasized that as communication styles are changing due to the use of emerging social media, PR is an exciting and challenging career to pursue.

Ms. Totsuka works for a leading public relations firm in Japan.

(Photo and Report: Brenda Bushell)

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